Playstation Portal Advertising Campaign
Branding, Art Direction, Digital Media, Print

For this assignment, I was tasked in creating an advertising campaign for Sony’s PlayStation Portal. The PlayStation Portal is a hand-held device that allows users to stream installed games directly from their PS5 over Wi-FI. In this campaign, I capture both PlayStation’s newer and older audiences by drawing inspiration from their more unique ads from the early 2000s (PS2, PSP) and combining it with their bold branding today.

Course: 323A Graphic Design
Instructor: Fernando Del Rosario